SKEMA Digital Marketing

14 Tips to engage your Facebook audience

Facebook counts nearly 2 billion monthly active users and needs to be taken into account for any Digital Marketing strategy. Amanda Zantal-Wiener, from Hubspot, offers us 14 tips for an engaging business page.

1) Don't create a personal profile for your business, do not miss out on all useful business tools offered.

2) Avoid publishing mishaps with Page roles, define page’s publishers and train them.

3) Add a recognizable profile picture, for example your company logo.

4) Choose an engaging cover photo, high quality and catchy.

5) Add a call-to-action (CTA) button, add buttons such as “Watch video”, “Sign up”, “Book now”.

6) Fill out your 'About' section with basic information, and add company milestones, get people to like your page.

7) Post photos and videos to your Timeline, visual content is very important.

8) Determine the ideal timing and frequency for your posts, use a social media editorial calendar, schedule your posts.

9) Leverage Facebook's targeting tools, set metrics for your preferred audience, and one you think might not want to see your content.

10) Pin important posts to the top of your page to promote things like new lead-gen offers, upcoming events, or important product announcements.

11) Decide whether you want Facebook fans to message you privately, and only enable it if you have the time to respond.

12) Monitor and respond to comments on your page.  

13) Promote your page to generate more followers., create ads.

14) Finally, measure the success of your Facebook efforts, use social media report tools.

These tips follow the main steps for every successful marketing strategy: plan, create and analyze the results. The author described the main and most important steps to be taken in an exhaustive way.  

Source: https://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht