In this article by R.L. Adams, a software
engineer, serial entrepreneur and author of the popular blog called Wanderlustworker, he discusses the 8 crucial rules to make your posts and your content
popular in search engines, specifically Google.
As we already know, there are tons of rules and recommendations of how
to be popular or how to rank high in the Search engines but these insights come
from a person that not only know the theory but also practice it, so this
article must be valuable for people looking to apply them. What is also really
important is not that you have the right tactics or rules but that these rules
are recent and that you can still apply them as time goes by, this is why this
2017 guide for dominating Google’s search results may result pretty relevant
nowadays.
Let’s start reminding you that Google’s
algorithms offer the most relevant and most organic search results quickly and
accurately. Google’s algorithms are constantly changing and updating, this is
why it is really important for you to be prepared and keep track of all these
changes so you can become a master in SEO. The author explains us how some
people understood the power of ranking and the way this algorithm worked and
started coming up with several ways to “fool” them “by building massive link
farms and content farm, spinning low quality articles and auto generating links
in an effort to outgun other listings and secure the top spots on Google”
according to the author. Google has reacted by updating and launching new and
enhanced algorithms such as Panda, Penguin and Hummingbird to booth weed out
the spoofs and scammers, but also to improve semantic search, which now
resulted in a pretty good tool for humans given that these algorithms
practically mimic how humans would read content, and interpret the semantic of
the texts for Google to give you quality and relevant content.
R.L. Adams throughout this entire article explains
us that Search engines is a matter of getting the greatest initial return for a
GREAT amount of effort, it is not an “easy peasy” job he says that it is a slow
and painful process, this is why he shares these 8 rules with us. In order to be ranked on the top, there’s
basically one thing you must master at performing and this is to get Google’s
trust in order to do that you must do as follows:
#1 Indexed Age: A completely new article in the
web is going to be less trustworthy than one that has been there for more time.
Age relies on when Google discovered the domain and not when it was created.
#2 Authority Profile: this means quality links
coming from quality content across the web, reliable sources and sources that
already have authority and also diversity, not all links coming from the same
source.
#3 Underlying content: Make sure you double
check that your article is well written, keyword centered and highly engaging
otherwise it might be harmful.
But let’s get going to what really matters, the
reason why we are all here for, which is the rules to dominate SEO:
Rule 1: Always work to gain Google’s trust.
(Already discussed how)
Rule 2: Age always comes before beauty. Google
looks for link consistency over time besides how good your site looks like. Age
is measured by its content and the links that are pointing to it and it takes
consistency into account, you can not work one month and then abandon your site
two months.
Rule 3: Quality will trump quantity every
single time. Focus on doing the right thing once rather than several times so
Google’s algorithm can consider your content as quality.
Rule 4: Content will always be king. Great
content is shared often, make sure that your content can deliver real value to
the readers.
Rule 5: Regardless of what you have heard, size
really does matter. It is more plausible that you deliver value if the article
or the content is long enough so you can elaborate your ideas. A study showed
that the articles that were on the top rankings were over 2,000 words but they
are not superfluous, size matter but also quality.
Rule 6: Keywords, keywords, keywords but don’t
over do it. Make sure you include in the content the keywords that you would
like to relate your article to, but just don’t over do it. Google’s algorithms
prevent to top rank spam pages. There’s good news about Google’s algorithms,
it is that they can now identify semantics, so you don’t have to be repeating
and repeating the same exact word.
Rule 7: Step up your mobile game: Today if you
don’t make sure that your content can be seen through a mobile phone or your
page takes too long to charge in mobile phones, your are dead.
Rule 8: Location, location, location (Of your
link of course). In order for you to top rank
one of your main tasks is that you have to be linked from high quality,
relevant site and not garbage.
These are the 8 rules that have given the
author the opportunity to succeed in SEO with his blog. He ends his article
preventing readers from thinking that this would be an easy job, it is going to
be really difficult but whenever you seed limitless amounts of free organic
traffic coming to your site, everything is worth it.
