Coca-Cola has became the first company launching a brand new concept in online advertising: sponsored emojis.
Even though emojis have been used before for special events, such as the new Star Wars trailer or the VMAs, this is the first time Twitter lets companies do it.
Using the hashtag #ShareACoke is enough in order to get the new emoji in your tweet.
The emoji is made of two crystal bottles of Coca-Cola cheering. The idea was created by Wieden and Kennedy, an advertising agency according to the emoji's new trendy that has been imposed everywhere.
For that reason, companies have moved quickly due to make the most of it.
However, Coca-Cola, who is usually one step ahead of the competition, has been the first one to do it, as always.
Once again, Coca-Cola has been able to surprise online users through digital marketing.
It is known that their commercials do not leave anyone indifferent, but this time, they have gone beyond themselves.
Reinvent yourself or die seems to be the philosophy of the company nowadays.
Paula Jiménez de Andrade Salmador
Mónica Robledo Fajardo
Lorena Sanz García
Source: http://techcrunch.com/2015/09/17/twitters-custom-emojis-make-their-brands-debut-with-shareacoke/
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