Nowadays, Instagram
is one of the most popular social media. That’s why it’s important to know how
to use it efficiently. A good use of Instagram will permit you, in a new
innovated way, to communicate and present your products. With a great number of
active users each month, Instagram became a real marketing tool to increase
your company’s visibility.
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Today, it is
essential for a brand to have an Instagram account. It allows a lot of
possibilities: share photos, special promos…
But what is
the point of Instagram if the content isn’t viewed?
Subscribers make
all the sense of Instagram so you have to have a large number of viewers.
How to have a
great number of followers on Instagram ?
This article
shows the 15 rules to follow:
1. Share content daily
2. Post at hours when the audience is
most receptive
3. Interacting with his followers
4. Create your own branded hashtag
5. Identify your publications like
followers
6. Use the video function
7. Save time by taking over existing
images
8. Create a contest
9. Share your Instagram photos on other
social networks
10. Analyze your best publications, and
ask yourself why
11. Share photos of your product with
followers
12. Use emoticons to attract the
attention of Internet users
13. Use 7 hashtags per publication
14. Use of hooks to create sentences
commitment
15. Do not overlook the geo-location
We think those advise are very relevant to aim your followers goal and to
have a good brand image.
To put it in a nutshell you have to be very present, diversify your
content and be strategic.
Géraldine Caenen, Clara Terol
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