Source:
http://www.arthojerajianleblog.fr/enquete-sur-lemergence-du-e-commerce-dans-le-luxe-en-chine.html
10 years ago, with only
2,1 millions of Internet users, nobody would beat that online shopping would be
such a success. Today with 649 millions of users, and a penetration rate of 46
%, China is an Eldorado for e-business. Last year, this sector knew a growth of
31,4% and made an income of 13,4 trillions of RMB, and it’s not about to stop!
Chinese people see
e-business as a huge gain of time and money. Indeed, online retailer offer more
discount and have more choice than traditional shop. Moreover, due to massive
investments in logistic by major actors of the market, deliveries are free and
extremely fast in most of the times.
E-business in China hire more than
2,5 millions peoples and 18 others millions for inerrant services link to
e-business, like, for example, deliveries activities.
Transaction on mobile phone are also
blowing up with a progression of 240% for an income of 928 billions of RMB.
The expansion of mobile banking has
also played an important part in the explosion of e-business. Consumers can directly pay since their online
wallet and even from their favorite social networks such as WeChat, which
created a partnership with the site Taobao. Therefore, consumers don’t even
have to leave the WeChat anymore app if they’re willing to buy online. Their
buying routine is made easier and this is for sure one of the reasons that
helped the major growth of e-business.
Chinese consumers
have very high standards, they want esthetic and fast web site, so that they
can find easily information that lead them to low prices with a short buying process.
If companies want to sell on their
own web sites, it’s essential for them to invest massively to gain confidence
of Chinese consumers.
Visibility is essential to find success,
and also having a good SEO strategy on Baidu - the major search engine in China
with 80% of market share - and being very active on Wechat (the most used
social network in China).
With cross boarding platforms
foreign companies can easily sell their products on Chinese web site even
without subsidiaries in China. These
platforms are perfect for foreign companies, which want to sell their products to
Chinese companies. Theses web site already earn confidence of consumers and
have huge client data base, important assets for beginners on Chinese’s
e-business.
The best part is that Chinese
consumers do not have to pay import taxes, so they are more likely to order on these
web-sites. All orders higher than 500 RMB, will have to pay a 10% tax.
Due to the strong attract
for foreign product, Alibaba created in 2013 Tmall Global, an international
version of its web-site. With Tmall foreign companies can sell their product directly
to Chinese consumers.
There are a lot of chances
that Chinese e-commerce will strongly evolve and change in the future. There is
one thing for sure: companies willing to enter Chinese market cannot close
their eyes on e-business anymore.
Sources :
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ReplyDeleteOlivier VEROT