How Facebook’s virtual reality shakedown could bring a new dimension to marketing

I never deared invest money on kickstarter, but the day I did it, it was in August 2012 and I bought the Oculus. That thing came out of nowhere and heat earth like a meteorite, an OVNI coming from the future. At that time, I was a pro gamer and the oculus helmet allowing virtual reality apperead to me as the last part of my armor to completely let myself enjoy gaming, and that was also the goal of the firm, provide a better immersive gameplay. That was it and didn’t asked for more.

But in 2014, Facebook bought Oculus VR…..”ok but what’s the point” did I tell myself. Now we are in 2016 and journalists are starting to make assessment about the full potential of VR and I was quiet surprised to see that people are waiting fare more from it than just a better gaming experience like me. In fact VR could be the next revolution in marketing.

Let us just imagine one second what could be for a French person to experience the live final of Superbowl on the other side of Atlantic Ocean surrounded by 90 thousand people just waiting to see the next million budget ad proposed by Doritos….You get it, not only customer will be thrilled to experience such amazing event (I love American ads) but BRANDS will hit the jackpot. Last year 111,9 millions of American have seen the final. Then what could be the audience if it was not only American people watching but the whole world? That could be a good way for Brands to monetize the cost to advertise in such event (130 000$ for 1 second) but that is at least the advantage of what VR could bring.

VR is about making an immersive experience, so as a Brand you do not expect a reaction to your video, to your tweet or print campaign anymore, now Brands without talking about the positive effect of using such technology, they can create an environment/campaign where every bit of it is controlled and has the potential to convey brand image to the people getting into it and right now where people enter the most on the web is….Facebook.

Getting into it, that is the obstacle to the miracle I am talking about. VR full potential is only achievable if it gets massive but right now the technology cost too much and the price won’t go down with the wireless headsets incoming.

My last job in an advertising agency made me face that reality, as we worked for brands searching for that ultimate customer experience. That was particularly relevant for Dorcel, the French porn video leader producer. How make people understand the advantage to pay 9,99 per month for VR porn instead of looking at free amateur videos on the web ? The agency launched a campaign giving acces to the catalogue for free at one condition I will let you discover (http://fr.adforum.com/creative-work/ad/player/34514309/handsoff/marc-dorcel), and the results were tremendous: 50x more time subscriptions. VR could make that score looking weak.

From the start with gaming to the end with porn industry I hope you get the limitless possibility of VR to only boost marketing but give it a real new dimension. 

David Migliacci & Paul Le Bris 

Source : http://www.thedrum.com/news/2016/10/09/how-facebook-s-virtual-reality-shakedown-could-bring-new-dimension-marketing
Article by Rebecca Stewart, media reporter

Why Chatbots Are Exactly What Digital Marketers Need Right Now

Hello hello hello….is there anyone here here here ?

Hi, my name is Chatbot or Chrystelle as my friends call me, how can I help you Sir?

Euuuuh….are you single?

I have always been intrigued by those automated responses you receive after sending a request to your favorite buying website because you really want to try your new hot-dog machine but you are still waiting for it. I was even more surprised by their utility and humility to make me notice that I received a mail recently that I didn’t opened explaining me how to proceed when the delivery has a delay, what a d*** **s I am.

So I wanted to know more about Chatbots and Chrystelle and if they were really helping other people not just like me. So we started to investigate and we went to the specialist: https://chatbotsmagazine.com/

We found an article about the trendiness’ of chatbots which are becoming a real weapon of mass not destruction but mass marketing….not in the way you think.             

                                    
                                                                   (source²)

Today, as people launch every second a new app, a new way communicating or interacting with each other, brands do have the challenge to be on every one of them and be active on it, which is very complicated especially if you jump from Whatsapp to Snapchat with two complete different use. That’s were Chatbotsmagazine explains how chatbots become trendy and marketers’ best friend as they allow brands to be on every front at the same time by anticipating and programming reponses to consummers’ basic needs, also called the AI….fear the power !  

What is also interesting about Chatbots, they not only answer the consumer but alos the marketers and with fresh data. As an example, I worked in Marcel on a campaign for Orange using chatbot you can find here: http://lareclame.fr/marcel-orange-pere-noel-twitter

During the launch we noticed from the data that the chatbots were providing us that some possibilities offered to the consumer were not choose at all. We quickly manage to modify the chatbot to propose something clearer and we even gain in traffic from that.

The brands need a very reactive and polyvalent team to be able to use that kind of feedbacks as well as an organized data center. Here again chatbots are a really good way to find and organize data in order to respond to your information needs.

Article: "Why Chatbots Are Exactly What Digital Marketers Need Right Now" by Andrew Torba

Source : https://chatbotsmagazine.com/why-chatbots-are-exactly-what-digital-marketers-need-right-now-bcdc339d56f6#.qg8sb5kmb

Source²: http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

David Migliacci & Paul Le Bris

The role of digital marketing within brand communications.

The ability of a business to communicate is crucial to its success. Technology is effective, but can also be a pitfall leading to unsustainable long term results. Therefore, it is mandatory for every company to develop and invest in a long-term communication strategy to create long-lasting relationships that drive business sustainable growth. In this perspective, the author Cat Leaver wrote her article « The Role of Digital Marketing within brand communications»*, to stress the demanding job that it is to adapt to rapid changes and in the same time, keeping up with new strategies to effectively communicate the values, personality and positioning of the brand to the target audience. The author relies on the mobile marketing strategy to strongly connect the brand with the audience by delivering a relevant information. Even though, it is known that prospects are less receptive to the SMS content than the established consumers are, this could change thanks to an efficient communication strategy based on datas about consumer preference, location and previous purchase history. The first key to a successful mobile marketing strategy is to deliver messages that are respectful in regards to timing and the content and what it matters the most is that these SMS lead the consumer to the content of the company website. Once the client visit the website, with an efficient marketing automation solution , the marketers can quickly gather the information that helps them to learn more about these visitors. Through these simple marketing tools the company can design a new customer journey focused on the customer’s needs and issues to increase their awareness and desire for the products and services in order to move them along their buying process into a productive sales conversation.

Leaver, Cat. « The Role of Digital Marketing Within Brand Communications ». Digital Marketing. Digital Marketing Magazine. 28 October 2015. Web. 29 September 2016. Retrieved from: http:// digitalmarketingmagazine.co.uk/articles/the-role-of-digital-marketing-within-brand-communications/ 2783

The role of digital marketing within brand communications.

The ability of a business to communicate is crucial to its success. Technology is effective, but can also be a pitfall leading to unsustainable long term results. Therefore, it is mandatory for every company to develop and invest in a long-term communication strategy to create long-lasting relationships that drive business sustainable growth. In this perspective, the author Cat Leaver wrote her article « The Role of Digital Marketing within brand communications»*, to stress the demanding job that it is to adapt to rapid changes and in the same time, keeping up with new strategies to effectively communicate the values, personality and positioning of the brand to the target audience. The author relies on the mobile marketing strategy to strongly connect the brand with the audience by delivering a relevant information. Even though, it is known that prospects are less receptive to the SMS content than the established consumers are, this could change thanks to an efficient communication strategy based on datas about consumer preference, location and previous purchase history. The first key to a successful mobile marketing strategy is to deliver messages that are respectful in regards to timing and the content and what it matters the most is that these SMS lead the consumer to the content of the company website. Once the client visit the website, with an efficient marketing automation solution , the marketers can quickly gather the information that helps them to learn more about these visitors. Through these simple marketing tools the company can design a new customer journey focused on the customer’s needs and issues to increase their awareness and desire for the products and services in order to move them along their buying process into a productive sales conversation.

Leaver, Cat. « The Role of Digital Marketing Within Brand Communications ». Digital Marketing. Digital Marketing Magazine. 28 October 2015. Web. 29 September 2016. Retrieved from: http:// digitalmarketingmagazine.co.uk/articles/the-role-of-digital-marketing-within-brand-communications/ 2783