Monday, 16 November 2015

Do you think about your privacy before you “log in”?

When you log in to your Facebook account, the first thing that meets you are adds, pages Facebook suggest you to visit and your best friends status updates at the top of your timeline where you easily can see it. Have you ever thought about how Facebook knows what kind of shoes you like, or who is your best friend?
19-year old Mark Zuckerberg launched Facebook, one of the biggest social media platforms and social communities of all time on February 4, 2004. Today, six years later, 400 million people visit the site every month (1).

Picture 1

Now we can`t even imagine how life was before Facebook. We post pictures, albums: one album for each year, one for family pictures and one for last vacation. We use it to plan events: birthdays, meetings, concerts and parties. We use it to chat with friends and family, personal conversation, share things that we only share with the persons we trust the most. Nevertheless, who own the rights to these pictures that we post? Where goes all the pictures and our private conversations? Where is all the personal information about the users saved? Who owns this information, and whom do they share it with?
If you take a quick look at Facebooks page for Statement of Rights and Responsibilities you meet this “You give us permission to use your name, profile picture, content, and information in connection with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you” (2). Are you surprised? You shouldn`t be, since these are terms of policy that you have confirmed reading, and you can find them easily with a click on google. However, maybe you just don`t care?
We continued our little Facebook tour in to their “Data Policy” site. There you can find information such as; what kinds of information they collect, how they use it and how they share it. There you can read that they collect information of things you do and information you provide, your networks and connections and information about payments to mention some of it. Further, you can read that they share this information with Apps, websites and third-party integrations, sharing within Facebook companies and use the information for such as Advertising, Measurement and Analytics Services (Non- Personality Identifiable Information Only). Even though they emphasizes that they won`t share your personal information, they still collect it, saves it and owns it (3).

Picture 2

So, what happens if someone hack in to Facebook? Are your personal information safe? A trend lately according to the Norwegian newspaper “Today’s Business life” is that people easily hack in to people’s accounts, to collect personal information. Then they use the personal information to steal your identity and your money. They hack you easily by posting funny films or articles, and make you click in to their site. The site looks like Facebook, but it is fake, and by clicking in to it, you give them access to your passwords and log in information. Now the hackers have access to your whole Facebook account: your personal information such as address, phone number, payment information, pictures and your personal messages (4). Do you still don`t care about your safety using social media?

Another story, the most of you have heard of, is the hacking of the dating site: “The Ashley Madison”. The Ashley Madison arranged affairs between married individuals and they offered their users safety and secrecy, but what happened? The site was hacked, and the hackers have posted personal information like e-mail addresses and account details from 32 million of the site’s members (5).
Last week Snapchat announced that they now will start to save all the pictures you send, and that they now own your photos, even after they disappear (6). Will this change your use of snapchat? Do you now realise that Snapchat can sell your pictures in public, without even ask you?
We hope this blog gave you all a little wakeup call when it comes to privacy. The moment you log in, you don`t own your personal information anymore. The question is, will you change your internet habits now that you are aware of it?

By Camilla Soennichsen and Benedicte Hurlen
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           (3)   https://www.facebook.com/about/privacy/  
(5)   http://fortune.com/2015/08/26/ashley-madison-hack/


(8) Picture 2: http://www.google.fr/imgres?imgurl=http%3A%2F%2Fimage2.ajcontent.com%2FArchive%2FASE%2FProductArchive%2F80061%2F80061_1_0.jpg&imgrefurl=http%3A%2F%2Fwww.ajprodukter.no%2Fgarderobeskap-innredning%2Ftilbehor%2Fhasp-for-hengelas%2F458706-1571960.wf&h=768&w=768&tbnid=fUGa5E2psh4ZEM%3A&docid=tk0vE5IYtwO9RM&ei=mb9JVpKjHoGQaZjEvuAE&tbm=isch&iact=rc&uact=3&dur=302&page=4&start=48&ndsp=18&ved=0CLkBEK0DMDFqFQoTCNLTz_7slMkCFQFIGgodGKIPTA

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