Google and Twitter get back together?

Earlier this year Twitter officially announced that Google got the full access to the tweets. Let’s make it a bit clearer for us what changes this partnership can imply.

Image source: Recode

What does it mean?

In other words when you google anything, Twitter content may appear in your search engine results. You’ll get more relevant information from Twitter users especially in regards to the latest news and events. 

How does Twitter benefit from this?

Though being easy-to-use, fast and a lot of fun, only 19% of U.S. population ages 18+  use Twitter. It lags behind Facebook, being the leader, Linked, and younger social media platforms Pinterest and Instagram. 

 

Image source: PewResearchCenter

For Twitter this partnership can provide many advantages according to Neil Patel fromSearch Engine Land.  First, the traffic of users will increase, as the visibility in search results will go up. Second, the more attentions is driven to the tweets, the more ad profits Twitter will obtain. Finally, there will be more engagement from the side of users and new sign-ups. It sounds good, right?

What about Google?

One of the key strengths of Google is to provide users with the most relevant content and have all the information users may ask for. The tweets will fill the gap and bring more relevant content about the latest events, reactions and comments about them, what makes the search engine results even more valuable.

How businesses should take this news?

The tighter relationship between Google and Twitter means a lot for digital marketers and companies. If you’ve already been active on Twitter and did a good job – even better for you! You’re on the right track, though Twitter should take even more space in your overall online marketing strategy.

Also, you should be more consistent and smart about using #hashtags, as Google’s algorithms will be focused on that. #Hashtags become searchable and visible keywords. Learn how to use them and do it on regular basis. The more engaged you are, the higher the chance that your tweets will appear in search engine results as you provide valuable content.

Moreover, consider the use of images, but don’t overwhelm your followers with them as they scroll their news feeds. Images may drive the engagement, as the study shows. 

Most importantly, keep track of your data and measure how your social media activities influence your business. The key to success is to understand the developments going on in online media channels and implement right strategies in order to get the most out of them. Last but not least, as always make sure that your activities are in line with your company’s goals.

Even if you haven’t been engaged on Twitter, no worries! There is always time for you to become a part of it. However, it’s high time to stop procrastinating.

Unfortunately, there is no one-size-fits-all formula. So, stay engaged, learn from best practices and definitely consider Twitter as an important part of your digital marketing. This partnership is a green light for Twitter and a new chance for businesses.

By Elena Arkhangelskaya and Pontus Tjernberg