In
today’s industries, companies along with consumers, are getting digitalized. Companies’
managers and top management will soon or late have to learn how to make
decisions over digital data only. Technological infrastructures, software and
analytical tools have made it possible for companies in order to have
information about their own performances. At the forefronts of the digital monitoring
of perfomance, dashboards have become an essential tool for managers and top
management. Today, companies have to deal with more and more data, a lot of
content at a high frequency, dashboards are a perfect solution to this
evolution issue. Indeed, you have to focus both on the content and the form to
make it a reliable decision making tool.
Example of a dashboard
Dashboards
can be used on a daily basis as well as monthly or weekly, depending on whom it
is destined to. The thing is, efficient dashboards are monitoring tools to
those who actually using them. Dashboarding is different than reporting in the
sense that reporting is about checking data whereas the aim of dashboarding is
to monitor activity. It usually shows numerical data, trends, curves, diagrams,
histograms, or tabs about companies’ activity and are visually well organized
in a small layout in order to offer a synthetical vision of performance to the
readers. This is why a good dashboard is nothing else than one that is adopted
by companies’ internal teams. This synthetic vision must be provided in order
to facilitate decision making at any hierarchical scale. Those tools enable internal
teams to report, analyse and optimize. It is all about communicating in the
right way to management, in other words, sending the relevant data at the right
person. The reader will have to identify the source of an under/over
performance on the dashboard and therefore, will be able to provide active
recommandations/actions about marketing optimisation. Dashboards are becoming
common in important companies that already deal with data. Indeed, they enable
companies to consider their performance compared to a given goal to achieve and
also to measure the impact of diverse actions in the quest of that same goal.
ð Here are a few tips to
make your digital dashboards become useful tools for the monitoring of your
performance.
The
content:
Your
dashboard must contain clearly defined KPIs,
which stands for Key Performance Indicators and are closely related to
your global strategic objectives. According to business, you will want to
analyse your profit, your costs, your sales by region, employee satisfaction or
even the number of clicks on your advertising banner for example. In this
sense, dashboards show only the combination of the KPIs you want to look after
in a visual way.
KPIs
must be the combination between the frequency
of the data you are analyzing (weekly, monthly…), its temporality and the point of
comparison for your data (what are you comparing your data with?).
The
form:
Your
dashboard must be presented in a very synthetical
way, in order for the reader to see the maximum of relevant content in less
time possible. It is the key for an efficient dashboard. Indeed, you have to
feel free to use colors and eye-friendly design to make your dashboard easily communicable
and operative.
It
has to contain useful numbers
(percentage, ratio…), visual
representation (heat-maps, flows, graphs…) and comments if necessary to analyse and to give sense to your data.
Sources
:
http://converteo.com/blog/10-minutes-tableaux-de-bord-bonnes-pratiques-de-conception-et-realisation/
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