MOBILE MARKETING

Number of people use smart phones today and this phenomena is growing each year. As a result, company have understand well the capacity and the benefits to embrace the use of mobile marketing techniques and to see a continual rise in their company’s sales figures. This article will try to show some great mobile marketing campaign and the benefits from them.

1) REDBOX

Red box company launch a 10-day long marketing campaign who ask customers to send a text message with the word ‘DEALS’ to 727272. In return, the customers have a chance to obtain discounts of 10 cents and $1.50 when they order DVD rental with RedBox. This campaign was called “The 10 Days of Deals” and it resulted 1.5 million text messages from 400,000 customers.

2) FORD MOTOR COMPANY

Ford create an excellent mobile marketing strategy to promote the laucnh of their new Escape and Taurus models. Just, was required for people who wanted more information on the vehicles to send a text with ‘FORD’ to 63611. These customers were contacted and asked for which vehicle they wanted further information on and then, they were asked to provide their names and local zip codes as well. This info was sent to local Ford dealerships, where follow up calls were made to clients, resulting in an astounding 15.4% conversion rate.

3) LIFETOUCH PORTRAIT STUDIOS

This company was already running a retail-based marketing campaign, but also looking for ways to grow its mobile customer database a faster. They decided to offer a $5 discount promotion to customers who chose their mobile marketing campaign as well. For result, Lifetouch saw a 163% increase in their customer opt-in rates.

4) STARBUCKS MOBILE PAYMENTS

Starbucks decided to make paying for a daily dose of coffee easier by introducing its Starbucks Card Mobile App. All customers have to pay for their morning fix after downloading the app and load credit on this app. Then, they have their phone’s screen scanned at the checkout. This app is currently available for iPhone, iPod Touch, Blackberry and Android users.

5) NATIONAL WHOLESALE LIQUIDATORS

They offered between $5 and $25 or more if customers were open to opt for the company’s new mobile marketing campaign. They was enabled to build a database of more than 50,000 customers’s contacts numbers nd the result of the campaign also showed that the customers who had opted in to the campaign spent as much as 80% more than those who hadn’t.

As we can see, company understand well the benefits of a mobile marketing campaign and they have create team specialized in this area. The possibility of growth in this new type of ad is so important and so less expensive than the traditionnal way to create ads (TV, web, radio). The future of the marketing will pass for sure to conventionnal device than smart phone.

Sources : 

http://www.tatango.com/blog/lifetouch-portrait-studios-increases-sms-opt-in-rates-by-163/

http://www.marketingsherpa.com/article/case-study/how-redbox-drove-15-million

http://www.tatango.com/blog/retail-mobile-marketing-campaigns-generates-50000-opt-ins/

Edouard Pinon 

Yohann Gouttes

Maria Sayarh