It is known that images and audiovisual content work very hard to be more effective and attractive to users through social networks. The high impact they are having with users can be easily seen in their response to stimuli Thus, brands try to adapt their content depending on the target they need to reach.
Actually,
videos, images and even emojis are crucial for brands who constantly use audiovisual content. They are needed when transmitting ideas in a faster and
directly way. Text is being replaced at a breakneck pace.
It is noted
that emojis are becoming common among brands. They let companies
type their customers into the same language they use. This language is the “viral
language” which people use to “speak” on Internet. Consequently, customers and
brands are on the same level so we can say that they are having a two-way conversation.
There are even companies who use emojis in order to help children denounce child maltreatment. This is an app they can download and emojis can be used in text messages, WhatsApp, e-mails and social networks.
Among the emojis, there are figures that represent several forms of violence and
domestic abuse, such as depression, suicide or auto injury. These
could help children and teenagers to express themselves before it is too late.
Nowadays,
the world is changing faster and as companies know, renew or die is the new motto. Adapting themselves to new communication ways is of vital importance and, as we can see, even kids are a potencial target currently.
Consequently,
brands are boosting their customers to share images with some of their products in the social networks. A good example of this are the bloggers and instagramers. They
receive, as presents, clothes, perfumes, bags, and all kind of products and all they have to do is tag the brand on their posts.
The
contents of the engagement work well, for that reason, they do the brand more
visible and the messages are reinforced. In this way 82 % of the consumers
compromises themselves with the brand.
Moreover,
brands realize that images are important when connecting with their the target
(which is not always that easy) and not only to add value to the written
content, but also to be something brands consider as a hope for the progress
between the consumer and the company.
Finally, images help recognize the brand, be more visible and the message can be able to have a better scope in the future.
That can be explained because today´s websites and companies tend to use web-based application which
let people have access from anywhere, and so they can download all the apps
they need which usually have these elements, specially in the moment we are living where younger generations, rather communicate through images and videos.
To sum up, social tools encourage people to create, collaborate,
exchange and promote information.
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