Native advertising is bringing trust back in advertising world

The article « Why are B2B brands so obsessed with native advertising? »  represents interesting facts and figures about the bright and dark side of the native advertising comparing to the content marketing. There is one big evil reason why people hate native advertising - it makes them feel cheated, lied to and taken advantage of. With that said, native advertising isn’t always evil. As much as people hate it when it’s bad, they can really like it when it’s good. It raises brand awareness, build relationships and drive leads.

There is one reason why brands turned to native advertising because of superior data empowers greater stories. With abundant understanding of end users, marketer can aim to reach the users on topic that is significant to them. Perfect ability of understanding information that defines users can change whole marketing view. The more you know about the customer data point better you make marketing view. Native advertising is all about narrating good marketing stories.

The future of native advertising is joint to marketer’s capability of reaching the end users with connected and appropriate information rather than forcing and focusing on sales. Native advertising is always better then displaying advertising for products for growing sales and customers. Native advertising is bringing the trust back in advertising world.

Thompson, A. (2015, February 17). Why Are B2B Brands So Obsessed with Native Advertising? Retrieved December 01, 2016, from https://radius.com/2015/02/17/b2b-brands-obsessed-native-advertising/