Amazon, the real US Giant

Amazon, the real US Giant

Thanks to latest data collected, research regarding November 2016 shows that in the US, eight in ten Amazon shoppers purchase an item from the Pure Player at least once a month.

Radial which is an omni-channel technology solution provider and Finn Partners, a strategy communication company have done a poll by asking a thousand US Amazon buyers who purchase at least one item the last year:

On these thousand buyers, only 1% said they had only bought one item in this year, whereas the others shop regularly.

About 25% said they purchase one item a month in average, and more than 50% said they purchase several time a month from the e-commerce giant.

There are different reasons why people shop that much on Amazon. First of all, there is this network effect and that Amazon is Amazon, one a the biggest company in the world, part of the GAFA (Google Amazon Facebook Apple) so basically when people think about online shopping, people think of Amazon, obviously.

But the two main reasons why Amazon manages to gather so many clients are because of its huge product selection and its very competitive prices. To illustrate it, about 40% of the respondent said the primary reason for them to shop is because of the product selection, and about 30% said they were attracted by the competitive prices.

Reviews is also a factor to be taken in consideration, more than half of Amazon buyers said that reviews had helped them in their purchase decisions, even more than online ads, social media or even personal advice. 80% of the Pure Player leader consumers agree to say that reviews enable them to conclude their decision to purchase.