Generation Y's behaviour on Social Media : A gap of generations

The article, taken from the blog "lovesocialmedia" by Marc Campman is related to the behavior of the people we call "millennials", the ones born between the early 80"s and late 90's, on social media.
This generation is the one who uses the most social media nowadays, most of them are born with them, they have evolved, just Lucie and I did actually,  and witnessed the birth of Facebook, Twitter, Snapchat and Instagram for example.

But what do millennials do on social media ? Well it is important to note that the article tells us that most of them use social media on smartphones and then on tablets. Several statistics show us how brands should use social media to perform their communication with the millennials. Indeed, it is said that on smartphones, 45% of millennials watch Youtube videos, 39% watch facebook videos. Those results show us that millennials watch a lot of videos on their smartphones and so brands could adapt to this type of communication and branding, like add's before a Youtube video for example. The results also tells us that 40% of them possess an Iphone, knowing that the average daily time spent on it is 2,6 hours it is worth it for brands to invest heavily on those platforms and devices through a specific social media branding and marketing.

Marc Campman easily showed us that the Generation Y has a specific behavior which is to use different devices, smartphones, laptops and tablets and for different uses. They are pretty much doing everything on social media, they life is exposed and so are the brands. This is why companies should, with efficiency, use those social media to target their consumers more easily and directly.

We still think with Lucie that they should be a point where all this will stop and something new will happen, just like a "Digital revolution". Consumers will not allow brands to "play" on the ground of social media if people don't want them to, the example we have is the annoying fact of having brand commercials before our Youtube videos.

Lucie Bornier & Henri Vesalainen

Link below for the article of Marc Campman :

http://www.lovesocialmedia.com/generation-ys-consumer-behaviour-on-social-media/