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Whatever your industry and
business model, attracting and retaining people on social media is not an easy
task. I'll explain how advertising on social media can benefit both your
subscribers and your business.
Nowadays, with the
internet and social networks, your customers need to feel close to you. They
buy your products because they adhere to your values and everything you
represent and they subscribe to you because they want to be representative.
This must be taken into account in your strategy.
Managing a Facebook/Twitter
page, a Pinterest boards, a Snapchat account is not easy for a company. Keep in
mind that people are on social networks to relax, share good times, chat,
share. Your publications should therefore speak to 80% of what interests them
and only to 20% of you. There are common goals to advertise on the internet and
especially social networks:
- Highlight the company
and / or brand
- Stand out from
competitors
- Target audiences
precisely (age, sex, location)
- In some cases, have a
very good tool for statistical analysis of the campaign.
The benefits are not only
for the company that will use these channels to advertise, in fact, social
networks have understood the importance of their platforms and the power of
these and therefore put in place many tools and ways to encourage businesses to
go through them. (ex: Facebook Ads, Twitter Ads, Linkedin Ads etc ...)
The impact of advertising on users
The great strength of the
social networks is the fact of being able to target very precisely its
campaigns according to various factors and to touch the best the Net surfers by
"matning" their usual expectations or behaviors. The campaign is made
more human
The strength of campaign optimization
When you start an
advertising campaign on social networks it is possible to keep track of many
factors such as: budget, bids, targets, global strategy...
The strong power of segmentation
One of the main assets of
social networks is the possibility of being able to segment according to a
large number of factors. Indeed, according to the choice of the network the
goal will be different:
- Facebook, the
advertising agency, it offers brands all the tools necessary for a successful
webmarketing campaign. It offers different "buttons" that meet the
conversion needs of companies. Companies can now call an action directly on the
website: click, buy, download, register ...
- Twitter, the real time.
Real-time marketing is booming and more and more brands are using it to
increase brand awareness. It's about touching your target heart at a convenient
time, to make an impression and trigger the purchase.
- Linkedin, the
professional. Linkedin Ads is the advertising network of the social network B
to B, which allows you to communicate in 3 formats: image, text or video. Given
that this network is aimed primarily at executives, the targeting of
advertising is based on professional experience, the position currently
occupied, the sector of activity or the size of the company.
Loyalty of your customers
Direct contacts with Internet users allow you to know and respond in real time to questions, opinions, criticisms. This allows you to optimize your public relations and make them sustainable. You benefit from essential exchanges with your customers and constructive feedback in a much simpler way than satisfaction surveys that are often difficult and time-consuming to set up and analyze. This proximity also establishes a relationship of trust.
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