Saturday 21 October 2017

The US Digital Marketing Forecast

The Digital Marketing Forecast By Ivan Kolyabin

What is the current state of digital marketing, and where is it going, one might ask.
Forrester, an American market research company, has written an article on Forbes this year that collapsed its data for the past 20 years.


Forrester projects that by the year 2021, $ 120 billion dollars will be fored into digital marketing. In fact, nearly 50% of all advertising investment will be gathered in digital marketing mediums alone.

Moreover, it is becoming vital for marketers to appropriate their budget accordingly. In the past, it has become so much more important that it has become so much more of a smartphone and tablet, such innovations have become part of daily business and life. Therefore, see for example, where they are, and where they are. 

Another component that plays into the need for digital growth in the advertising industry, is the presence of millennials. Seeing how we are the first truly tech-savvy generation, along with the fact that we are collectively spending $ 600 billion a year, we are doing better than we are.

In line with this reasoning, another thing is the dominance of the digital marketing arena. Spending on online videos is up by 114% since 2014, a staggering and more telling. Many psychological studies have been exposed to this issue. In fact the younger is more difficult. This fact is no longer necessary. Nevertheless, the prominence of such a mobile

Having looked at these aspects, and though there is much more, what we can say is this. The digital marketing industry is definitely growing and will become the majority of advertising, if not the only advertising. The normalcy of technology is integrated into the market. And they are likely to stay up unless a radically disruptive medium is introduced. But we do not think we will not be able to do this. However, knowing that these technologies are in the works, it would not hurt to keep an eye out for the news. In the meantime, a boatload of online videos might be their best bet.

What think ye?


Related articles and videos:

https://www.forbes.com/sites/forrester/2017/01/26/us-digital-marketing-spend-will-near-120-billion-by-2021/#5f07b84b278b

http://www.captivatedthemovie.com/

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