Artificial Intelligence

https://digiday.com/marketing/gallery-furniture-used-ai-boost-sales-270000/

Artificial Intelligence
By Ben Van Neste

       There's been a lot of talk about the future of technology lying in AI, Artificial Intelligence. Artificial Intelligence is the theory and development of computing systems that are able to do tasks that humans could do. With this technology high on the rise and growing increasingly advertisers are looking at how they can utilize the new tech. One advertiser specifically who thought creatively and made good use of AI is Gallery Furniture. They have created an AI robot called Albert who systematically runs A/B tests and dynamic ad targeting. They say the machine can run more creative possibilities than a human being. There is already a big increase in digital sales due to the success of Albert.
       Gallery Furniture's use of AI is an incredible example of how businesses can take advantage of new technologies to better themselves in their advertising. Being that AI is still a fairly new technology, Gallery Furniture is making a bold step to use the tech so soon but can also give high payoffs as they will likely be among the first-movers putting them ahead of the competition.