This article deals about the action took by Facebook in response of the diplomatic scandal they are facing lately.
In this short news, we can learn that Facebook ads are monitored by machine learning computer, working with simple algorithms. These ones are not able to distinguish the difference of an ad promoting shoes and one promoting political opinions…
This is the source of the major problem techs companies (Google and Twitter ) are dealing with right now.
They are the most used medias by companies to reach as much targeted audience as they can, and it seems that before the investigation surfaced, they were not aware of this.
Facebook and Twitter recently decided to launch new advertisement policies, due to the use made by the Russian state in the American presidency campaign.
The action took by Facebook to hire a thousand more people to reinforce their new battle to more transparency for customers regarding the ads spread on the network sounds like a late emergency solution.
This news illustrates the danger on their own Public image that Facebook and Twitter are risking by letting artificial intelligence taking sensitive decisions when it deals with social involvement.
In my opinion, we, the people, do not completely realize the effect of social networks can have on our society.
Bad intentions are hiding behind good ones. This recent event is a necessary evil to raise our level of consciousness.
Facebook and others will have to rethink their advertisement model, and how companies market their products/services through such platforms.
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