14 Tips to engage your Facebook audience
Facebook counts nearly 2 billion monthly active users and needs to be taken into account for any Digital Marketing
strategy. Amanda Zantal-Wiener, from Hubspot, offers us 14 tips for an engaging
business page.
1) Don't create a
personal profile for your business, do not miss out on all useful business
tools offered.
2) Avoid publishing
mishaps with Page roles, define page’s publishers and train them.
3) Add a recognizable
profile picture, for example your company logo.
4) Choose an engaging
cover photo, high quality and catchy.
5) Add a call-to-action
(CTA) button, add buttons such as “Watch video”, “Sign up”, “Book now”.
6) Fill out your 'About' section with basic information,
and add company milestones, get people to like your page.
7) Post photos and
videos to your Timeline, visual content is very important.
8) Determine the ideal
timing and frequency for your posts, use a social media editorial calendar,
schedule your posts.
9) Leverage Facebook's targeting tools, set metrics for your preferred audience, and one you think might not want
to see your content.
10) Pin important posts
to the top of your page to promote things like new lead-gen offers, upcoming
events, or important product announcements.
11) Decide whether you
want Facebook fans to message you privately, and only enable it if
you have the time to respond.
12) Monitor and respond
to comments on your page.
13) Promote your page to
generate more followers.,
create ads.
14) Finally, measure the
success of your Facebook efforts, use social media report tools.
These tips follow the main steps for every
successful marketing strategy: plan, create and analyze the results. The author
described the main and most important steps to be taken in an exhaustive way.
Source: https://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht
Source: https://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht
Thanks for these tips!
ReplyDeleteWill definitely try these out ASAP
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