How Chatbot affects your Digital Marketing Strategy?

 

If I decided to write an article today, it’s because my brother launch few months ago “Kick My Bot” with 3 friends. Back then, I didn’t know what was Chatbot and how it worked. Now his startup keeps growing and counts 6 persons. Today I will talk about the ways to include Bots in a digital marketing strategy.

Before starting, a chatbot is a computer program that simulates human conversation, or chat, with human persons through artificial intelligence. Some applications are also developed in which two Chatbot can communicate with each other. Let’s talk about the mains ways to include Bots in a digital marketing strategy:

1.     Communicate with website visitors

This is one of the most important and useful action. It’s reduce the number of employees and are cheap to set up and run. They are able to answer the customer’s questions. According to study, 57% of the people prefer live chat than email or phone.

2.     Conduct research

Chatbots are able to conduct research more efficiently than humans. So, the company can focus on more important things and let the chatbot make the research’s. Even if it looks complicated, it’s really accessible. One of the best Chatbot is GrowthBot which can be use with Slack, Facebook messenger or Twitter.

3.     Qualify leads

Some it’s hard to manage the leads for companies because it takes time and it’s require lot of nurturing. Companies can configure questions to have data on their leads and know where they are the sales funnel. The conversation looks real and one real person from the company can come at the end of the conversation in order to finish the deal

4.     Organize team

Thanks to the chatbot, managers can track what everyone of his team is doing and can keep everybody informs. It permits a better communication within the team and more especially for remote team. Sometime companies tend to forget the importance of the team in their marketing strategies.

5.     Personalize the user experience

More and more, consumers are looking for personalize experience across the board. According to a study, 71% of them will prefer personalized ads. Thanks to social network as Facebook, it’s really easy to program the Chatbot and create a personalized experience from data’s users. For example, the Chatbot are able to talk with consumers by their name and give information according to the age or what they like. This experience will give the results expected by the company. 

6.     Sell products

Companies can create a bot to sell their products completely on its own. It’s interact directly with the customer and demands questions like fashion preferences, gender or age. Then it helps him to find the right product. It’s possible to pay directly with the bot interface. From a digital marketing perspective, it’s amazing.

Conclusion

Bots are a revolution for marketing strategies. They are used to automate all the marketing process and permit to save lot of time for companies. It’s amazing to see how far technology has come in the last several years and we can imagine their futures in some years.

Pierre LEMONNIER