How Small Businesses Can Take Advantage Of Mobile Marketing In 2017
The chosen article deals with the opportunity
that small companies can have to improve their results through mobile
marketing. This can give them a push to get closer to their target and improve
the relationship with them.
Bassem Saber begins by talking about how we
access the Internet today, fascinated by the number of people who enter the
Internet from their mobile phones and not only by computers. That is why he
sees the mobile as a marketing tool and something that small companies should
take into account, to have a better interaction with users. He facilitates some
trends that can help:
- Space for only responsive design
The writer gives importance to the design in
the network, because if it is not suitable for mobile, laptop or computer,
there will surely be a lose of customers. Now many companies use a way to
adjust to the devices. Mr. Saber advises to adjust and adapt to the devices.
Also the emails must be adapted for mobile, since now more people open them
from the mobile instead of their desktop.
- Stick to simple web design
The design must be well done so that the
users who enter and are converted without distractions, so that they then
recommend the website.
Try to reduce the content to be direct and
put in one side sections the rest of things that you want to add on the web.
Take care of the spaces between buttons so
that even the most clumsy can navigate easily without clicking on wrong
buttons.
- Simplify mobile payment
Although online sales are not mostly by
mobile (30%), the number each year grows more and more, so in the future the
terrain of e-commerce will be in the mobile.
The author of the article recommends a
software like Controlpad when preparing the payment within the web, eliminating
all the barriers that are seen as an impediment for the users at the time of
purchase. This way the client can find a product and buy it in just a few
minutes.
- Master Facebook video
Facebook video views were 8 billion per-day
in 2016. Something that shows the opportunity to reach people by making videos
also with the help of Facebook's rapid evolving ad platform. Of course, the
video must capture the attention of users, so it is worth investing the money,
time and effort necessary.
- Explore Facebook Live
It is important to evolve and be updated on
Facebook. For example with facebook live: a tool that serves to have a
relationship with the users in a live way without editions, something that
gives confidence to the clients about the company. This trust gives value to
customers.
- Go mobile-only
Today, infuencers control mobile applications
such as instagram or snapchat. An opportunity for any company is to agree to
talk about the company.
Taking into account that instagram has more
than 500 million active users, it is also a good option to use paid ads, which
if they are well designed they are usually very effective.
In conclusion, Bassem Saber offers several
tips for small businesses. His advices are very interesting because according
to what we have seen in class, mobile marketing is part of the future. And
companies that want to be well positioned in the mind of the consumer must be
present on the web, taking care of the content through a good investment of
money, time and effort. With all this, the results of the companies will
probably be better than before entering mobile marketing.
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