Top 10
Digital Marketing Trends in 2018
Digital
marketing is continuously evolving and changing at a fast pace. According to
Christelle Dhrif, from the digitalmarketingmagazine.co.uk, the year 2018 is
going to keep on revolutionizing digital marketing as we know it. The author
identified ten main trends that will lead the change in 2018.
1. Customer Experience
Companies will need to curate even more the customer experience. And according to Accenture Interactive’s Fjord Trends 10th edition, among the new best strategies to target customers there are: shorter contents and more customized and instantaneous, as videos or infographics.
Companies will need to curate even more the customer experience. And according to Accenture Interactive’s Fjord Trends 10th edition, among the new best strategies to target customers there are: shorter contents and more customized and instantaneous, as videos or infographics.
2. Content Marketing
In 2018 every organization will need to implement a customer-centric communication, focusing on learning material, disruptive and exploratory work.
In 2018 every organization will need to implement a customer-centric communication, focusing on learning material, disruptive and exploratory work.
3. Mass personalization
Customized targeting strategies will be developed for all segments identified through the collection of online customer behavior.
Customized targeting strategies will be developed for all segments identified through the collection of online customer behavior.
4. Conversion Optimisation Rate (CRO)
CRO, which is the increase of the percentage of users converting into customers through the website, will grow further in 2018.
CRO, which is the increase of the percentage of users converting into customers through the website, will grow further in 2018.
5.
Cross-devices marketing
Companies will need to optimize the customer experience based on the device in use, by analyzing demographic and behavior data.
Companies will need to optimize the customer experience based on the device in use, by analyzing demographic and behavior data.
6.
Data-driven marketing
Marketers will need to exploit the huge amount of data collected quickly in order to be able to analyze microsegments.
Marketers will need to exploit the huge amount of data collected quickly in order to be able to analyze microsegments.
7.
Corporate Blogging
Corporate blogging is crucial to companies who follow and inbound marketing strategy and want to maintain and create relationships with the customers.
Corporate blogging is crucial to companies who follow and inbound marketing strategy and want to maintain and create relationships with the customers.
8.
Content marketing automation
Companies will increasingly make use of automation tools to promote content through the various channels with an increase in efficiency.
Companies will increasingly make use of automation tools to promote content through the various channels with an increase in efficiency.
9.
Social selling
Social selling is a new B2B approach based on exchanging best practices. LinkedIn Sales Navigator is an example of it.
Social selling is a new B2B approach based on exchanging best practices. LinkedIn Sales Navigator is an example of it.
10.
Chatbots
Chatbots will continue trending in 2018, as they are the perfect tool to create a great customer experience. They are expected to develop even further and being replaced by “artificial empathy”, which will adapt completely to the customer’s expectations.
Chatbots will continue trending in 2018, as they are the perfect tool to create a great customer experience. They are expected to develop even further and being replaced by “artificial empathy”, which will adapt completely to the customer’s expectations.
All these trends are important and need to be taken into
account by marketers, since they will keep impacting businesses and make the
competition on the web even more fierce. One more trend that needs to be added is the augmented reality, which will keep on impacting the
digital marketing and improve customers experience. Some examples are already
to be seen in Sephora’s augmented reality’s platform, or the virtual tours
offered by real estate’s companies.
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