Video Marketing: The Future Of Content Marketing

Video Marketing: The Future Of

Content Marketing

3 Feb 2017- FORBES

         Today, the impressive advances in technology are changing our habits, our ways of living, of communicating, of learning, simply changing our lives. This technological revolution has become global, and this is just the beginning. The digital world is moving: we replace our computers with our phones, digital technology has no limit, the type of content has changed... Indeed, people are more and more interested and attracted by attractive content, with which they can interact easily, and the only content to fulfil all these criteria are the Video marketing. This article from the Forbes newspaper describes how video marketing is fundamental and how it represent a real opportunity for businesses in Digital marketing. On one hand we are going to show the potential of video by figures. And on the other hand we will explain why this way of communication could help you and your business!?

We pick the four most relevant data that Hub Spot shared.  To understand and to preview easily this various information we decided to exposed it as schema:

So by this figures we understand the potential and the impact of video in Digital Marketing. Videos are more impactful than word and more receptive to attention, especially thanks to the empathy and sense of closeness. Bringing credibility to broadcast messages, it becomes essential in the communication devices of companies.

This article is also presenting the 5 reasons why use video marketing. First of all, one of the big advantages of video is its visual and auditory strength, which allows the user to more easily retain and understand the proposed concept. Secondly, the video can be a good way to improve its referencing. Which represents a real asset, indeed as seen in class the SEO allows the success of a business. Another gain through the use of this media is that it is possible to read this content on any digital tools: tablet, laptop ... Moreover, thanks to the freedom of design in video , the image of the brand can be renewed and thus more attractive to Internet users. Finally, the video is often shared and therefore very quickly "viral". Indeed, according to the figure of the article "92% of people who consume mobile videos share them with other people".

To conclude in my opinion video allows to combine several advantages: to present an activity in a fun way, to prospect new markets, to obtain a better referencing on the big search engines and consequently to boost the traffic of the Internet sites. Moreover, we think that video is also a means of internal communication for companies as part of an employer brand strategy, to inform employees, motivate them and bring them together around common goals and values.

Article: https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#60c90f296b53