SKEMA Digital Marketing

Social Media: the tips to convert your followers into paying customers

How many of you have ever clicked on a Facebook ad, ended up on a web page that is not related to its content, and eventually closed the page without further navigation? This is what we want to avoid for your business. What we want however, is to attract your Social Media followers, seduce them with content, engage them, and finally convert them into loyal paying customers.

The article of Aaron Agius in Social Media Today, “How to Convert Your Social Media Followers into Paying Customers” (November 2017), provides some tips to avoid followers abandon, but to generate financial return with Social Media:

1.“Use designated landing pages”

Because we want to keep followers on track, it is capital to send them to the right landing page when clicking on your ad. However, the mail goal is not to lead them at the right place but to collect any kind of personal information that could be useful for following-up.

2."Special deals”

Good deals have made their proof through the years. As same as the discounts in physical stores, special deals in digital marketing and Social Media represent a benefit and help capturing the attention of the followers, encouraging them to engage themselves.

3."Host a contest”

As Social Media users, we can imagine that your followers like novelty and challenges. What best strategy could be possible to connect with them than through a contest, like a photo contest? A special reward for the winner or winners will make them feel concerned about your business.

4."Add more value”

There are different ways to add value to your Social Media channels. It is important to keep in mind to be up-to-date, to provide your followers with content regularly, and encourage them to comment and give their opinion.

Now that you know how to convert your followers into paying customers, you might ask yourself whether it worth the effort to change your strategy or not. In terms of numbers, the article relates that “2.8 billion people were using social media by the end of 2016, an increase of 21% since 2015”, and that “71% of consumers who have a good experience with a brand on social media are likely to recommend it to a friend”. These numbers show that the potential targets for your business are promising. As you saw in this article, the process to attract your followers is capital, yet it is crucial to provide relevant content, and to think deeply about your global Social Media strategy.

Sophia Abdelkafi

Source:

https://www.socialmediatoday.com/news/how-to-convert-your-social-media-followers-into-paying-customers/511582/