Finding your job thanks to a YouTube video

74% of candidates to a post believe that recruiters are stalking their profile on social media sites. They are not totally wrong, recruiters are curious persons and they often check candidates' profile - 69% of them affirm to do so.

Therefore, candidates are careful with their profiles and what they post on their social medias, more now as social medias have become true tools to look for and find candidates. Social medias are not made only for leisure or idleness anymore. They have been used to marketing ends, and now also for professional ends.

LinkedIn and Viadeo as the first professional media have changed the way to apply for a job, to meet potential collaborators, etc... It is easy to publish a classified ad or to find people working in your ideal company.

However, thanks to recruiters and marketers' imagination, even social media such as Facebook, Twitter, Instagram and YouTube have become labour marketplaces. Companies' aim is not only to attract customers with their social media marketing campaign but also potential new incomers. To do so, firms state real marketing strategy and therefore, customers have become Talents to seduce.

Firstly, Deloitte has a social media campaign quite classical on mostly Instagram. Deloitte asked their employees only one question: #WhyDeloitte. Their explanations were shared on the social media, sharing their experiences, accompanied by a picture of the employee.

Orange has released a web serie called "Le Super Stagiaire" that pay tribute to its collaborators, in order to work on its employer brand. Through this web serie in collaboration with a famous French Youtuber/Influencer, Orange shows all its jobs and offices in a very unusual approach. In hidden camera, the Youtuber, by pretending being the worst intern ever, is discovering Orange different services. Thanks to its different episodes, the YouTube page has reached a total of six million views.

Then, we can have a look on the atypical BNP Paribas campaign on Pinterest. BNP Paribas has created a specific account "BNP Paribas Careers" on Pinterest, on which they share "Pinterviews" of their employees and present their HR teams. They also created a board that target students – who are very present on Pinterest - which is called "Vis ma V.I.E". BNP Paribas managed to provide an original and arty positioning a new channel.

With these kind of marketing campaigns, the companies are doubly winner: they can find their new talents to join their teams and also to humanized or make the company friendlier thanks to their employees taking part to process. 

Therefore, LinkedIn and Viadeo are not anymore, the exclusive social media where HR executives can publish contents on. Publish a text announce is not enough anymore to seduce millennials. To recruit these new workers, companies should use tools that are familiar for them: social media such as Instagram, Facebook, Pinterest. Furthermore, some start-ups have understood those new stakes and try to put in touch employers and candidates in original ways. Kudoz is the perfect example of this change as candidates can switch to companies' profiles like you can switch Tinder profiles. At least, finding your perfect job isn't like finding your perfect match?

Agathe Hoffmann