3 Reasons
for advertising in Facebook
1. Reach
With more than 2
billon monthly active users Facebook is the biggest and most used digital
platform on the web. You can be sure that most of your potential clients are
there. It has more users than the rest of the “pure” social networks combine:
Instagram (that belongs to Facebook), Twitter and Snapchat. Besides, they do
not just download the app or open an account, they are actually very engaged
and spend a lot of time using it. According to Facebook’s web site, in the
United States, one in five minutes of mobile’s use is spent on Facebook or
Instagram. This means that you will not only reach your costumers, but you will
have more chances to capture their attention and could even engaged with them
in ways you cannot do it otherwise.
2. Features
Facebook’s features for advertising are cool, but mostly, they are effective.
They will get the job done. If you have the right marketing strategy, if you
know your costumers, if you what are you selling, if you know what is it the
goal you want to achieve and the results you want to get, the execution part is
not rocket science thanks to the features that Facebook offers. They will guide
you through the whole process and give you the tools to have a nice and
effective advertisement.
For example, the segmenting features will help you targeting the type of
costumer you are looking for. Facebook
knows who they are, where they are, what they like, what are their interests,
who are their friends, what they care about and even sometimes they know more of
their users than the users themselves. This feature will help you to target
your actual customers, thus to spend more wisely.
However, if you already have got clients and want to get new ones the “Lookalike
Audience” feature is what you need. Just
handle Facebook your current costumers (emails, mobile numbers, fans or web
visitors) and they will find you more clients that look like them. It’s like
“the multiplication of loaves and fish” but with costumers!
3. Money
And of course, it is always about
money and that is one of the reason why Facebook is a must in your marketing
strategy.
First, you would not need a big and unreachable budget. With as much as $10
you can advertise on Facebook and still target your audience. Trying to imagine
doing that in a traditional advertising channel like TV or Radio? They will not
even answer the phone.
And finally, at the end it not about spending money, it is about getting
money. With Facebook you are more costly-effective (for less money you get to
target better and wider audiences than with other traditional channels), you
can engage more with your costumer and above all, you can lead to actual sales!
So, you gain visibility, you get your costumer’s attention, you get to interact
with them and you sale them and charge them right there, all in the same place and
in just one moment.
So now you know that with the right strategy and a little budget you can
advertise with the rest of 5 million[1]
advertisers that have presence in Facebook. Perhaps they are not all
necessarily wrong, are they?
[1] Source:
http://www.businessinsider.com/r-facebooks-sandberg-says-number-of-monthly-advertisers-tops-5-million-2017-4?IR=T
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